Tel: 01452 500016 Email:

The Choir Press Blog


Why being niche is a good thing!

Your book might not have mass market appeal, but that's not always a bad thing. There are a lot of books out there, with over 500 new titles are published every day in the UK, not including Kindles and other titles without ISBNs. You need to stand out. Niche makes that happen!

Being niche means that you have a defined market, a specific category, a specific audience and most likely an audience who are passionate about their subject. It allows you to focus your marketing energies in just one key direction, which will more than likely get you results, rather than spreading yourself too thin trying to reach the general public.

We've published a huge range of titles over the years in just about every genre you can think of including niche subjects like the history of British saws and saw makers. One thing we've learnt is that it's not easy to predict which will sell! Sometimes a book with a supposedly niche subject can be a popular seller.

Imagine having a hobby which has never been written about before and then the first book about it comes out – everyone who loves that hobby is going to want to hear about it and most likely buy a copy, and other people are going to buy a copy for you! You can also offer yourself as an expert on the subject and gain additional coverage with your knowledge while promoting your book.

Marketing a niche subject is often easier than marketing something which is supposedly attractive to the general population. There will no doubt be at least one magazine about the niche subject, if not more, and they will love hearing about new books on that subject. There may be journals, there may be societies with newsletters, reviewers, groups, social media pages, bloggers and fan pages. All you need to is engage with these people to get them to notice your new book.

Marketing a book with supposed mass market appeal is hard. There is huge competition, huge marketing budgets are required and it is fickle. You can easily get missed in the swarm of other books published.

So don't despair at having a book about a niche subject. Your audience is out there, you just need to go out and find it!



What Our Customers Think

" At every stage you consulted, gave gentle advice and kept me up to date with progress. I could not have asked for more. What you predicted happened and the final appearance is totally down to your skills and I shall always be grateful to you for that. If ever I can help in any way do please ask; I would be more than happy to recommend you to anyone."

Michael Jones. Author It May be Christian. I think it’s Silly.

We pay royalties on print on demand books monthly and because the royalty is calculated by using the trade cost of printing your book, you will receive a bigger royalty from us than under almost any other publishing arrangement.

Unlike some publishing companies, we offer a personal service. You will always be dealing with a named personal contact.

The Choir Press
132 Bristol Road


Tel: 01452 500016

Registered in England & Wales: 1602223

Copyright 2022 by Action Publishing | Privacy Statement | Terms Of Use

Book publishers based in Gloucestershire, UK, near to Cheltenham, Gloucester, Oxford, Swindon, Bristol and Birmingham.

  • Back to top